About

Founded in 2015, we began with a clear mission: to revolutionise sales, marketing and revenue management solutions for hotels and conference venues across Australia.

Today, we’ve evolved into a comprehensive hub of expertise, providing expert training programs tailored for the accommodation and tourism industry.

Sandra Swatton, founder of Hospitality Associates

My passion for the hospitality and tourism industry is not just about reshaping business approaches, but is deeply rooted in nurturing the growth and development of the next generation of hoteliers.

I focus on being the connector in the industry, sharing knowledge and experience, and it is these qualities that form the foundation of Hospitality Associates and my other business, 80 Twenty Hotel Media.

Through leadership, I create cultures and processes where knowledge and experience are shared generously, fostering an environment of continuous learning and improvement where teams enjoy coming to work.

My mission is to revolutionise the sales and customer service process across hotels, conference venues and tourism operators thorughout Australia.

I’ve had a wonderful journey through sales, marketing and revenue management spanning over two decades and my passion for engaging with customers and providing the right solutions has not only propelled my career forward, but has also been the foundation of driving sales teams and front office staff to achieve remarkable results.

I have developed a repertoire of strategies and techniques that turn challenging interactions into opportunities for growth and customer satisfaction.

The methods I’ve developed are not just about pushing sales, but understanding the needs and preferences of customers to offer them relevant and valuable solutions, so they are not just satisfied customers, but repeat customers and raving fans.

When I’m not working I love to spend time with my family, going on bike rides and visits to the beach.

Sandra is always professional in all aspects of her work and leadership. Contagious energy and enthusiasm in always thinking outside the box. Sandra is always connecting decision makers to ensure the right connections are made.

Renata Sekulic

Business Development Manager & Sales

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