The Hospitality & Tourism Specialists
Hospitality and Tourism Training
Transform your hospitality business with Hospitality Associates. We provide advanced training, expert mentoring, and comprehensive auditing for hotels and tourism operators across Australia. Focused on strategies to enhance bookings, boost spending, and build loyalty, we help turn first-time visitors into repeat guests and elevate your customer experience.
Guest Speaking with Sandra
Transformative Workshops and Keynotes in Hospitality
Elevate your event with Sandra Swatton, a hospitality expert delivering transformative workshops and keynotes.
Front Office Training
Hotel Customer Service, Conversion, & Upsell
Transform your front office team to enhance customer rapport, fulfil guest needs, and maximise hotel revenue.
Hotel Sales Training
Boost Hotel & Tourism Sales Success
Equip your sales team with skills to generate leads, qualify customers, and exceed revenue targets in the hotel and tourism industry.
Functions & Events Sales Training
Expert Guidance for Functions & Events
Gain access to decades of industry experience to refine sales strategies and foster a robust sales culture.
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What our clients say about our Hospitality and Tourism Training
Sandra provided a front line sales training program that encouraged our staff to think differently and built confidence across the team on how to successfully convert new business.
Kylie Stever
Former Group Director of Sales, Spicers Retreat
Sandra’s personalised guidance not only facilitated my smooth integration into event sales but also instilled in me a sense of confidence and preparedness in various aspects of the sales process…Her mentorship was instrumental in setting me up for success in my new role, and I am truly grateful for her expertise and support.
Jack O’Neill
Functions and Events Manager, The Bower Tree
The front office sales training provided by HA made a massive difference to our team and we couldn’t be happier about the results! We found a big increase in the confidence of our reception staff and it helped transform them into sales people and an even bigger increase in sales results. Highly recommend!
Geoff Illich
General Manager, Brisbane Holiday Village
I am beyond grateful for the incredible support and expertise Sandra Swatton from Hospitality Associates Australia has provided me. Stepping into the Business Development Executive role without prior experience in hotel sales was daunting, but Sandra’s guidance made all the difference. Her deep knowledge of the hospitality industry, coupled with her ability to deliver information in a clear, digestible way, has been nothing short of fantastic.
Anita Fuentes
Resort Manager, Business Development Executive, Metro Hospitality Group
After customer service training with HA we’ve received fantastic feedback from visitors, and our team is more motivated than ever. This training has been an invaluable investment, and I would highly recommend it to anyone looking to elevate their customer service standards.
Sally Scott
General Manager, Tweed Tourism
Working with Sandra and the Hospitality Associates has been game changer, Sandra is exceptionally professional and desires the best outcome for you as the business manager and the team she is training, Sandra took the time with me prior to conducting the training to understand where the business needs support and tailored her training package focusing on our business needs.
Giorgio Romein
General Manager, The Constance Hotel
Sandra’s training was exactly what our team needed! She connected with our staff across Front Office, F&B, and Housekeeping, giving them the skills and confidence to deliver exceptional guest experiences. The sessions were engaging, practical, and truly made a difference—we’ve already seen improvements in guest feedback and team morale. Thank you, Sandra, for bringing your expertise and energy to Mercure Cairns!
Matthew S Fryar
General Manager, Mercure Cairns
I’m Sandra Swatton, Founder and Managing Director of Hospitality Associates Australia.
My passion for the hospitality and tourism industry drives my mission to improve your results. At HA, we build trusting relationships, enabling owners and operators to focus on running their hotel and tourism business. At the same time, we help attract more guests and retrain staff with essential skills.
No question is too small; I’m always available for a call to discuss your needs and goals. Get in touch!
Talk soon,
LATEST ARTICLES
7 Key Personality Traits of Top Hotel Salespeople You Need to Know
What do you look for when you’re interviewing new sales people? Do you focus on sales skills, experience, or in-built personality traits? We believe it’s important to get a balance of all three to get a well-rounded, capable person in your team.
Every Hotel Sales Professional Needs These Top 7 Skills
Every person brings their own set of expertise and experiences to their role. But there are certain skills that every hotel sales professional needs. Here are the top 7 skills we believe are vital for every hotel sales professional.
Top 4 Essential Skills for Accommodation Receptionists
Successfully running the front desk calls for much more, and the role of a receptionist working in accommodation demands an impressive line-up of hard and soft skills.
Sandra would love to discuss your teams needs. Please submit your details below, and we’ll get in touch shortly.