OUR BLOG

What do you look for when you’re interviewing new sales people? Do you focus on sales skills, experience, or in-built personality traits? We believe it’s important to get a balance of all three to get a well-rounded, capable person in your team.

Every person brings their own set of expertise and experiences to their role. But there are certain skills that every hotel sales professional needs. Here are the top 7 skills we believe are vital for every hotel sales professional.

Successfully running the front desk calls for much more, and the role of a receptionist working in accommodation demands an impressive line-up of hard and soft skills. 

Our skilled professionals are leaving the industry due to uncertainty and lack of job security caused by lockdowns and border closures. And it’s increasingly challenging to attract them back to the industry once they’ve left.

Whether your guest is staying for business or leisure, it important to personalise their experience at your property. Here are some additional questions your staff should be asking when qualifying a call.

No matter how good the sales person is, without the right tools and processes, they won’t be able to get the job done. A few adjustments to your processes will set them up for success.

While the way to host a site inspection may seem to be a no-brainer, there are important things to include (and avoid) to make sure you provide the best experience for your client and give yourself a better chance of winning the business.

Once an account is won you should ensure to complete the following check-list to convert RFP wins into room nights.

Every hotel (in fact every business) should have a CRM (Customer Relationship Management) Strategy. Done well, it becomes the powerhouse behind your business. Without one, your hotel sales efforts will be less efficient, less strategic and less effective.

There’s no doubt about it. When it comes to sales, the fortune is in the follow-up. We can invite heaps of people to our hotel or venue for site inspections or famils. We can farm out proposals left, right and centre. But when it comes to closing the sale and confirming the business, follow-up is often the key.

With so many recent openings, and a few large-scale developments looming large on the horizon, it’s time for all venues to buckle down and make sure you have your toolbox set up and working for you to generate leads, enquiries and customers.