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The accommodation supply is getting more and more competitive with new openings happening every year and demand not increasing to match the supply.

Competition is strong not just for new corporate accounts, more direct business or function sales, but also to hire and train staff who are professional, experienced, good communicators who have a strong work ethic, and who can drive accommodation and functions revenue into hotels.

Understanding the different market segments to target for your accommodation business takes years of training and regular coaching as companies change travel policies all the time and travel booking trends move to more online booking systems.

Types of Events:

  • Conventions
  • Exhibitions & Trade Shows
  • Meetings, Seminars & Workshops
  • Gala & Award Nights
  • Weddings
  • Concerts & Entertainment Events

Market Segments:

  • Corporate
  • Education & Universities
  • Associations
  • Sporting
  • Professional Conference Organisers (PCOs)
  • Reactive sales (responding to enquiries that come to you) are great, but they’re not enough. A great function sales team will upsell a customer to increase the value of that piece of business, but will identify and capture proactive opportunities for business.

    We understand venues come in all shapes and sizes which means your team structure also varies. This can make it time-consuming and challenging for your team (or you!!) to be out looking for new business when you’re responding to enquiries and managing the day-to-day operations of your venue.


    How Hospitality Associates Can Help Your Venue

    We can look after your sales for you – either reactive or proactive or both. You can have a dedicated sales person fully outsourced (working from our own offices) or sitting in your venue working alongside your team (but without the budget-draining overheads of an employee). 

    Or we can support your existing in-house functions team, providing the back-up resources to get through a busy season, help implement systems and a sales process, provide proactive or reactive sales training or monthly coaching.

    And if you have it largely under control but want to skip ahead a few steps, Hospitality Associates has showcase packages where we can host famils or site inspections of your venue, inviting our extensive, highly qualified database of event bookers to view and experience your facilities first-hand.

      Our services for venues include: