by Sandra Swatton | Jun 30, 2020 | Latest Ideas
Many hotel and venue managers we speak to are frustrated. They keep experiencing low sales conversions and missed opportunities, and they are tearing their hair out wondering why their sales person or team is not performing. But if they take a step back and look at...
by Sandra Swatton | Jun 15, 2020 | Latest Ideas
Site inspections are an important and popular tool of the trade for hotel and venue sales teams. There is no better way to engage a potential customer than getting them to experience your property first hand. And while the way to host a site inspection may seem to be...
by Sandra Swatton | Apr 6, 2020 | Latest Ideas
I open my e-mails and there it is, the rate acceptance from Lanyon for that new account that I have been chasing the past 6 months. There we go, it’s done, I’ve won the account and it’s time to move onto the next win. This seems to be the mentality of many a...
by Sandra Swatton | Mar 24, 2020 | Latest Ideas
Every hotel (in fact every business) should have a CRM (Customer Relationship Management) Strategy. Done well, it becomes the powerhouse behind your business. Without one, your hotel sales efforts will be less efficient, less strategic and less effective. Why is a CRM...
by Sandra Swatton | Feb 24, 2020 | Latest Ideas
There’s no doubt about it. When it comes to sales, the fortune is in the follow-up. We can invite heaps of people to our hotel or venue for site inspections or famils. We can farm out proposals left, right and centre. But when it comes to closing the sale and...
by Sandra Swatton | Jan 3, 2020 | Latest Ideas
It’s a competitive market out there for Brisbane venues. There are so many options for event organisers to choose from, and more and more pop up every week. With so many recent openings, and a few large-scale developments looming large on the horizon, it’s time for...
