by Sandra Swatton | Aug 31, 2020 | Latest Ideas
Yes, the front office team know the basic questions to ask. But gone are the days of ‘booking takers’. To gain market share, you need customer service experts who have the ability to up-sell and cross-sell, no matter what position they are in...
by Sandra Swatton | Aug 17, 2020 | Latest Ideas
Direct business = more profit, it’s that simple. Although Online Travel Agents (OTA’s) can offer reach, businesses cannot rely on this tool to generate all sales. Alternatively, view OTA’s as a lead source or marketing tool for new business with the...
by Sandra Swatton | Jun 30, 2020 | Latest Ideas
Many hotel and venue managers we speak to are frustrated. They keep experiencing low sales conversions and missed opportunities, and they are tearing their hair out wondering why their sales person or team is not performing. But if they take a step back and look at...
by Sandra Swatton | Jun 15, 2020 | Latest Ideas
Site inspections are an important and popular tool of the trade for hotel and venue sales teams. There is no better way to engage a potential customer than getting them to experience your property first hand. And while the way to host a site inspection may seem to be...
by Sandra Swatton | Mar 24, 2020 | Latest Ideas
Every hotel (in fact every business) should have a CRM (Customer Relationship Management) Strategy. Done well, it becomes the powerhouse behind your business. Without one, your hotel sales efforts will be less efficient, less strategic and less effective. Why is a CRM...
