About Hospitality Associates

Managing Director Sandra Swatton shares why Hospitality Associates was born and her vision for the industry…

I had been working in the industry for so long I would often get calls from industry colleagues or past employers asking to have coffee to “pick my brains” and ask about sales and marketing strategies, how I would increase their ADR and revenue strategies. They would also ask if I could recommend any good sales people or help write a sales training program and front office procedure.

I saw so many opportunities to solve their challenges so they just needed the right direction and for someone to do it for them so they could concentrate on running the business.

I got to a point where I was wanting to help everyone and actually allocate time and support tailored to their business. So I resigned from my full time job and created Hospitality Associates.

Now with a team of 10 we are able to help all types of hospitality clients from hotels, conference venues, catering companies, theming and design companies plus … we also have corporate clients, associates and charities that contract us to do their event and sponsorship sales for them. This offers such variety and learning experiences for our tam which is why we attract such professional and experienced sales and marketing people.

My vision for any hospitality business is to be a success for their specific niche product and put a process in place for them so that the business keeps growing without or without our help, and we can offer ongoing pulse checks to keep them on track.

The Hospitality Associates Team

Sandra Swatton

Sandra Swatton

Managing Director

Sandra Swatton has 17 years’ of experience working in strategic leadership roles in Sales, Events & Marketing in the QLD, NSW and VIC markets. She has been focused on turning revenue targets into revenue results. Sandra is a highly motivated and dynamic manager, leading her team to exceed our clients expectations.

Likes: Bike riding and exploring new path ways, catching up with friends over brunch.
Favourite Food: Lamb shanks and pavlova.
Favourite Holiday Destination: Nice and Barcelona.
What do you love about your role at HA? When I share lessons learned with someone who is new to the industry or just hasn’t had time to reflect on how they could work smarter, and they are so appreciative of my time and support. It makes me feel pumped to help so many people become a success.

Stacey Alderton

Stacey Alderton

Hotel Sales Manager

Stacey has 17 years’ experience in hospitality sales, having worked in a range of companies including hotels, function centres, apartments and travel wholesalers. Her experience in relationship-based sales is strong and she has launched new and existing products to the corporate and travel market, increasing awareness and producing results.

Likes: travelling; taking my dog to the markets or the park.
Favourite Food: Roast Dinner
Favourite Holiday Destination: Thailand – for the beaches, beautiful hotels and the food.
What do you love about your role at HA? I love that we have the opportunity to make a difference to our clients, providing valuable solutions to increase their occupancy and revenue. I love being proactive and finding new opportunities for our clients.

Andrew Hodson

Andrew Hodson

Business Development Manager

Andrew has over 12 years of hospitality experience spreading across three continents. Having risen through operations, Andrew has worked in every department in a hotel operation including housekeeping, front office and food and beverage. Prior to working at Hospitality Associates Andrew was a Senior Business Development Manager at the fastest growing Independent Hotel Chain in London, where he had a primary focus on corporate transient business.

Likes: sport of any kind, both playing and managing from the safety of my couch.
Favourite Food: Homemade lasagne.
Favourite Holiday Destination: Capetown (hometown, beach, mountains, wineries – what’s not to love?)
What do you love about your role at HA? I love working in a role where two days and their outcomes will never be the same. In a sales role we get the opportunity to meet and interact with people that we would never otherwise meet.

Melody Phillips

Melody Phillips

Business Development Manager

Melody (Raymonds) Phillips is a Customer Service Professional with over 15 years of Hospitality Management experience, from Yield and Revenue management, to Project Management and all other Operational and Customer service aspects of a Hotel. She is a Proactive and Consultative Manager who actively contributes towards revenue generation with yield management and cost containment, which results in positive revenue growth. She has acquired great experience working across most major chains in Australia and is focused on producing results.

Likes: Walks on the beach, Reading, Basketball and spending time with family and friends ‘with a nice glass of wine’.
Favourite Food: Seafood – a nice bit of Salmon!
Favourite Holiday Destination: Paris and New York
What do you love about your role at HA? I love the team – a great bunch to work with, and our Clients – love the diversity and the mix – just makes every day more exciting.